A METHOD FOR MAXIMIZING YOUR POTENTIAL
REBEL PATH
THE
created by
“To grow you need to do more uncomfortable things. Period. There's no shortcut, tradeoff, or cheat sheet. Either you are or you are not expanding your comfort zone. Every action, every decision, is either within your comfort zone or outside of such. Now, to expand your potential you need to periodically try what you believe to be impossible. It is the only way to realize you are truly capable of more.”
Jordi Mullor, CEO of The Rebellion
Origins
The Rebel Path draws upon decades of real-life experience from elite athletes, business professionals, and renowned creators who have consistently redefined limits.
The Rebel Path gives you the steps, the tools, and the perspective to move forward—to grow, lead, and thrive in ways you didn’t think were within reach.
Whether you’re leading a team, overcoming personal hurdles, or redefining what’s possible, this method is your roadmap for sustainable transformation.
The Rebel Path Phases
The Rebel Path method is about expanding what you think is possible for yourself and others and it is divided into four distinct phases. It’s a guide to recognizing and navigating the boundaries of your comfort zone, pushing into new territory where true growth happens.
Awareness of Energy & Comfort
The goal of this phase of The Rebel Path is to identify where you stand with your ongoing activities in terms of energy and comfort levels. The process is not an easy task and requires high levels of self-awareness.
If you feel dread of anything in training or life, whether it's a particular exercise, activity, stretch or human interaction, then that is the calling card of a weakest link. Analyze it, isolate it, and make a commitment - the type of commitment you know you can't break - to turn it into your strength. Then begin.
William Trubridge, The Rebellion Co -Founder
UNDERSTANDING COMFORT ZONES
Recognizing and understanding your comfort zones is fundamental to personal growth and transformation.
We believe everything we do falls within these zones:
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Comfortable (Known Zone),
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Uncomfortable (Ambition Zone), and
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Impossible (Potential Zone)
Being aware of such zones, helps pinpoint where you currently operate and identify opportunities for constant growth.
When defining these zones, we consider four key aspects:
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how we see the activity based on past experience,
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how the activity fits into our routines,
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how much expertise we have in it, and
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how others perceive us in relation to it.
Known Zone
Ambition Zone
Potential Zone
The Known Zone
What is Comfortable?
We have created simple ways to identify the activities that are within your Known Zone (the comfortable zone).
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Familiarity: You have done it multiple times and can execute it without significant thought or effort.
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Ease: It feels natural, routine, and doesn’t demand much energy or focus.
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Mastery: You can teach or guide others, serving as a point of reference or authority.
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Low Resistance: There is minimal hesitation or internal resistance when approaching the task.
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Predictability: Outcomes are generally as expected, with few surprises or challenges.
The Ambition Zone
What is Uncomfortable?
Similar to identifying what is comfortable, we have the following guidelines to know if the activities fall within the Ambition Zone:
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Growth-Oriented: It challenges your current skills, mindset, or emotional capacity, requiring focus and intention.
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Resistance: There’s a tendency to deprioritize, procrastinate, or avoid it due to uncertainty or effort required.
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Stretch Zone: It sits outside your comfort zone but is still within reach, offering an opportunity for growth and learning.
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Point of Reference: Someone in your network or field has done it, providing a guide or model to follow.
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Emotional Response: It may trigger feelings of doubt, fear, or excitement, signaling its potential to expand your boundaries.
The Potential Zone
What is Impossible?
Having activities that are perceived as impossible require specific qualities. Here's how we place activities in the Potential Zone:
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No Precedent: There is no personal or direct reference for achieving it, even within a degree or two of separation.
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Knowledge Gap: It requires extensive research, learning, or skill-building before it becomes actionable.
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Capacity Shift: Demands a reallocation of energy, time, or resources to make space for pursuit.
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Reframing Required: It feels unattainable within your current mindset or belief system and requires a fundamental shift to even begin.
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Innovation and Collaboration: Often needs new approaches, tools, or input from others to redefine what is "possible."
Is The Rebel Path For You?
The Rebel Path is designed to be used by almost anyone. The only requirement is a genuine desire to expand your comfort zone and a candid curiosity to discover your true potential. We've used this method with hundreds of CEOs, elite teams, athletes, and everyday rebels—and the result is almost always the same: radical breakthroughs and life-changing shifts in how they see themselves and what they can achieve. Want to explore implementing The Rebel Path?
Seattle Area CEO
"Still coming to deeper and deeper understanding of what actually happened for me through these incredible two days. Not only in myself but a profound acceptance, understanding and love of the the people around me, my team and my family. I've never come close to discovering the edge of my envelope like I did in the container you provided. Funny because not once did I feel "challenged or pushed" (which I usually love) rather I felt an internal calling to discover the edge. I've never experienced anything like this before."
EO Member & CEO
"The Rebellion team made what was likely the most well-balanced leadership development retreat that I've been to. I was skeptical to see how they would incorporate the theme of pushing limits for people of varying backgrounds, demographics, and athletic abilities but they threaded the needle perfectly."
Austin Area Founder
"This was an amazing experience! Thank you to The Rebellion for making this possible. I leveled up on my ability to manage discomfort and excel in the face of extreme challenge. I look forward to working with them again in leadership development and training for my company. It's through experiences like this that we all find out what we're made of...and it's more that we think!!"
WHY THE REBEL PATH MATTERS
In a world of rapid technological change, constant distractions, and quick-fix solutions, it's easy to feel overwhelmed or disconnected. The Rebel Path is designed for this moment—helping you step away from the noise, reconnect with what truly drives you, and push beyond the limits you think exist.
This method isn’t about shortcuts. It’s about real, lasting growth. Through challenging experiences, deep human connection, and nature as your training ground, you’ll develop the resilience and clarity needed to adapt and thrive.
Whether you’re here as an individual or part of a team, one truth remains: breaking through perceived limits is the key to meaningful, sustainable progress.
Welcome to The Rebel Path. Let’s begin.